We wanted beautiful not complicated lives. Hundreds of complex skincare regimes and brands had landed on my desk as a beauty journalist and frankly, who has the time? Simplicity, we decided was integral to Trilogy's philosophy. We would make fuss-free products with clear information so that you could decide what worked best for your lifestyle and skin.
Products that work in true harmony with your skin need fine, natural ingredients in their purest form. Here we would make no compromises. Also concerned that increasing consumption has had a negative impact on our world we agreed that if we were going to create this business, it had to have a real and demonstrative ethical backbone.
Again no compromises and we committed to natural ingredients, and cultural, ethical and environmental sustainability. This means ethical sourcing, environmentally friendly packaging, minimising waste, biodegradable components, no animal testing and striving to create a meaningful business. From this decision came our mantra, mission and vision for the brand: Maximum effect on your skin, minimum effect on our environment™.
Our friends confirmed our belief that women wanted to make better, healthier choices for themselves and their families. Like us they were happy to switch to more natural skincare if it was as good as or better than the synthetic majority. So we made a commitment to efficacy. Our natural products had to deliver results.
We were sure that we had some strong differences in an overcrowded market. These three words inspired our name, Trilogy.
Sisterology
Communicating our idea
