Sarah and I knew that if we were going to sell products to smart, savvy women who valued authenticity, they had to be able to trust us and our products.
Neither of us could abide smoke screens or overstatement and we committed to listing Trilogy's ingredients clearly, with integrity; outlining what our products did without exaggeration.
As a result our labels use the International Nomenclature of Cosmetic Ingredients (INCI). This means that our ingredients can be recognised and identified throughout the world. We list every single ingredient in order of inclusion, including preservatives and any potential allergens that occur as natural components of essential oils.
Our lists are comparatively short because we use the finest natural extracts at generous levels.
We are proud to be one of the first natural skincare brands to undertake clinical testing on products such as Trilogy Certified Organic Rosehip Oil. This allows us to make cosmetic claims but also means you get the cold-hard evidence you deserve when making a Trilogy purchase.
Communicating our idea
Just doing it
